The Heart of the Matter

THE HEART

OF THE MATTER

Heartland is a family owned business that was founded in 2005. The company manufactures and supplies breakfast cereals to big retail stores like Shoprite, Boxer and Spar and also has its own private labels.

The national unrest in July felt like a stab in the heart for this family who lost about 80% of stock and inventory. It was during a meeting with Trade and investment KZN that they found out about the IDC’s Post-Unrest Business Recovery Fund.

Heartland says that the IDC acted with ‘speed and passion in putting a deal in place’ so that they could revive their business. Through the IDC’s Fund, they have been able to retain their staff of 300 people and after a 4 week period they were already working at 50% capacity. Heartland is confident that they will be fully operational by mid-November.