Corporate Social Investment

IDC staff pack 45 000 meals for World Hunger Day

IDC staff pack 45 000 meals for World Hunger DayTwo hundred and eleven boxes containing 45 576 meals, enough to feed 312 children three meals a day for a year, packed and ready for delivery within the space of two hours.

This was the milestone reached by 200 Industrial Development Corporation (IDC) staff who volunteered to be a part of a two-hour World Hunger Day initiative at the IDC's head office in Sandton, Johannesburg on Friday, 29 May.

World Hunger Day, which is acknowledged every year in May, promotes awareness and supports sustainable solutions for ending extreme hunger and poverty. The IDC's "Stop Hunger" meal packing initiative was hosted in partnership with Stop Hunger Now, a non-governmental organization (NGO) dedicated to the eradication of child hunger.

Many hands make light workBrian Nell, the Gauteng manager of Stop Hunger Now Southern Africa, said it was thanks to the IDC's generosity that the initiative was able to work.

"The IDC's staff were enthusiastic, that is what was so awesome to see," Nell said. "Seeing the staff give up their time to volunteer and give a hand for the betterment of society was simply amazing." It was a "feel good" activity for the staff, knowing that the food packing would positively benefit children from disadvantaged areas."

Stop Hunger Now will co-ordinate the distribution of the 45 576 packed meals to early childhood development centres in disadvantaged areas in Gauteng.

IDC staff volunteer for good on World Hunger Day"I would like to give a really big thank you to the IDC staff volunteers," Nell said. "If it wasn't for corporations like the IDC, millions of people in this country would have terrible lives."

Tebogo Molefe, the IDC's senior manager for corporate social investment, said the packaged meals were no ordinary meals but "highly nutritious meals which will aid the children in their development."

While packing the meals had been a fun experience for the IDC staff, "we knew that at the end of the initiative there was a purpose to make an impact positively on disadvantaged children who lack proper nutrition," Molefe said.

"This initiative is important for us as the IDC because we are mindful that the majority of people in South Africa are poor, and we have a role to play as a good corporate citizen."

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