Investing in the economy

Summary of operational performance

Media and Motion Pictures SBU
Performance   2010   2011   2012   2013  
Total value of financing approved (Rm)  296   164   429   192  
Total number of jobs expected to be created or saved   (141)*   898   1 400   745  
Impairments as a % of outstanding book (at cost excluding undrawn commitments)  26%   22%   29%   76%  
*Negative job numbers reflect the impact of cancellations of previous year’s approvals.    
Focus areas  
Motion picture value chain – Film production (low, medium and high budget); production facilities (studios, post-production); audience development (digital cinema, rural and township cinemas, channel aggregation for export); animation hub  


2009   2010   2011   2012   2013  
  • Production of Million Colours
  • Provantage (car wash facilities in Soweto using advertising to sustain the business)
  • Zambezia (SA’s first 3D animation feature film)
  • Two advertising hot air balloons
  • Launch of Top TV, SA’s second pay TV operator
  • A number of local movies funded (Shuck’s survival Guide to 2010, Blitzpatrolie, Khumba and Semi-Soet)
  • Cape Town film studios
  • Long Walk to Freedom feature film on Nelson Mandela’s life
  • Semi-Soet R10m + box office
  • Animation hub
  • Vehicle 19
  • Funding of first water tank in Africa and beach reservoir (permanent outdoor set facilities)
  • Funding of Power FM
  • Television series model pilot
  • Digital cinema project
  • Three low-budget films funded, further entrenching a sustainable funding model
  • Various SAFTA nominations and awards for “Million Colours”, “Zambezia” and “Semi-Soet”

Recent performance  

The total value of the South African film and television industry is estimated at R26 billion (2011: R2.9 billion – film and R23 billion – television). This points to a vibrant, growing industry which is fast gaining recognition across the globe. While the recession has impacted on the financial performance of feature films globally, local consumption of South African produced low budget films has to some extent countered these negative conditions. Digital Terrestrial Television is also expected to drive future demand for local content. The low budget local film model, based upon collaboration with key industry stakeholders is proving itself financially and a number of low-budget films were funded during the financial year.

A significant part of the financial year was spent addressing On Digital Media (Top TV) as a result of its financial distress. The Media SBU was involved in searching for a strategic equity partner to manage Top TV and to inject the required cash to operate the business. This proved to be challenging as local partners are limited and foreign partners cannot easily be accommodated due to the legislated limitation of foreign ownership. Three films financed by IDC received awards/nominations from the South African Film and Television Awards (SAFTA) in 2013, specifically: “Zambezia” won the award for Best Animation; “Million Colours” won the award for Best Supporting Actress in a Feature Film; and “Semi-Soet” received the award for Best Music Composition as well as nominations in several other categories.


The motion picture value chain remains undeveloped due to:
  • A lack of cinemas in townships;
  • A lack of private sector funding to augment government funding;
  • Low levels of development funds for film projects;
  • A lack of enforcement of local content quotas;
  • Piracy severely impacting negatively on revenue generation; and
  • Insufficient marketing of local films.

Strategy and prospects  

The Media SBU’s strategy is to develop the motion picture value chain, through:
  • Digital cinema project. This aims to address a major weakness in the value chain by creating access to cinemas in townships, thereby enhancing audience support for local feature films;
  • Continuing to support the production of low-budget local feature films collaborating with key stakeholders including the dti, the National Film and Video Foundation and local producers;
  • Animation, an area in which South Africa can compete globally. The Media SBU is developing an Animation Hub, which will utilise three country co-productions to produce up to three animation feature films per year. Animation has the potential of being the biggest creator of highly-skilled jobs in the sector;
  • Continuing to support the development of world-class studios, including the expansion of the Cape Town film studios; and
  • Developing a funding model for television series, a major portion of the industry.

Coming soon: Blitzpatrollie, Vehicle 19, Khumba 3D, Long Walk to Freedom  

Coega Dairy Holdings

The IDC has identified increased competition in the dairy value chain and import substitution in the cheese industry as key sector development goals. We also singled out the need for increased farmer (and specifically B-BBEE) participation in dairy value-adding initiatives.

Windtown Lagoon Resort 

The newly built Windtown Lagoon Resort and Spa reflects the IDC’s focus to funding community-based projects that have potential to create employment opportunities in far-flung regions.

R13.1 billion
R16.0 billion
18 922
3 950
© The IDC 2013. All rights not expressly allowed are reserved. P.O. Box 784055, Sandton, 2146, South Africa