Local film makers benefit from Media & Audio Visual knowledge café

Local film makers benefit from Media & Audio Visual knowledge café

Local film producers and visual content creators were inducted on the IDC business requirements for funding applications, during a knowledge café hosted by the Media & AudioVisual Strategic Business Unit (SBU), on 10 May at IDC head offices in Sandton. The knowledge café was meant to increase the sector’s understanding of IDC processes and boost its readiness and compliance when businesses apply for financial support from the IDC. “The media & audio-visual industry has great potential to grow bigger than other industries, and we want to play a part in helping it to grow and thrive,” said Maijang Mpherwane, Head of the SBU. Mpherwane also added that this was the first of the many engagements the SBU will have with the sector.

IDC officials took turns to present different business requirements to the stakeholders, in order to help them file their applications better and know more about IDC’s internal processes. Speaking on some of the legal requirements, Senior Legal Advisor, Moloko Masangane, highlighted the importance of content ownership rights in the film industry, “IDC wants you to own the intellectual property of the film you want to make, before we can assist you with funding, because ownership of intellectual property is important,” she said.

Media Specialist, Mpho Maringa, said the IDC is eager to support films that have great potential to interest audiences with a good story and good production, “If your product has potential to do well at the box office, draw audiences, and provide good visual cinematic effects, we want to help you grow our audience. If we work together, we can do this,” she added. Applicants who want to get IDC funding for their films, have to demonstrate in their applications the process through which the film will be taken to the market and how it will make money, this includes mentioning all important third party role players who will be involved in making the film a success, said Kofi Amperbang, who is Senior Dealmaker. Amongst the attendants were representatives from production houses, film distributors, film creators, scriptwriters and creatives from the digital animation sector.



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