Women must build self-esteem

Women must build self-esteem

In ending Women’s Month, the IDC emphasised women in the workplace, focusing on their strengths and realising their dreams. A call was made for women to stop sabotaging themselves.

mandeladay insideDiscussion women empowerment

“Pretty women wonder where my secret lies. I’m not cute or built to suit a fashion model’s size but when I start to tell them, they think I’m telling lies. I say, It’s in the reach of my arms, The span of my hips, The stride of my step, The curl of my lips. I’m a woman phenomenally. Phenomenal woman, that’s me.” – Maya Angelou

At the close of Women’s Month, the Industrial Development Corporation hosted a high tea for women, with the theme “Women Arise”.
It was attended by women from various walks of life – they were all there to build unity and to listen to a panel of woman discussing how to empower themselves.

Poetry was performed through the event, held on Friday, 5 September. The speakers were Aviva Baran-Rothschild, a therapist and advocate in the field of people development; Buyi Memela, the co-founder of Leratadima Marketing Solutions who has written for several magazines including Move and Drum; and psychologist Nkateko Ndala Magoro. They spoke about ways to deal with life and remove from your life those people who hamper and cripple you emotionally.

Discussing why women do not achieve their goals, Baran-Rothschild said that they feared failure. Women also did not have enough time to think about and realise their dreams. “This is sad as there is no time for ourselves. We need to concentrate on managing our own energies, to get the most out of our days,” she said.

Magoro said emotional wounding was a huge factor in stunting a woman’s growth. “Grief adds to emotional scarring. There are a number of issues that cause emotional wounding. The signs of harbouring emotional wounds include bitterness, revenge, anger, pride, depression and stress.”

As women, said Memela, our dreams remained “like flowers and ornaments on a pedestal”. She cautioned that women often lived the dreams of the parents, and advised them not to live their dreams through their children in turn.

Baran-Rothschild said that the secret to success was to manage your energy and be aware. Women must also be wary of those who sucked their energy – people she called vampires. Magoro echoed her words, saying women must talk and communicate. “We are often too proud to talk and we must also talk to the right people; and we must identify vampires.”

In calling for unity among women, Memela concluded: “As women we sabotage ourselves. We feel we can’t do it and have no self-esteem. We need to give a legacy of giving back. We must empower each other and share the shine.”

Baran-Rothschild balances the roles of mother and business owner. Her expertise is in emotional intelligence and energy management, and she is a qualified therapist, accredited facilitator, coach and coach-supervisor. She was a therapist for 16 years in the United Kingdom and has been involved in community development and volunteer work in South Africa, Britain, India and Israel, where she has done transformation work, conservation, therapy and teaching.

Leratadima Marketing Solutions is an opportunity management agency whose service offerings hinge on innovation to conceptualise and implement holistic brand approaches.



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