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The IDC recently unveiled its new brand identity, representing a significant milestone in the company’s history and further signifying and supporting the company’s strategic direction of focusing on being your “partner in development finance”.
The new brand incorporates key design elements that leverage the IDC’s rich heritage and communicates |
a "new and improved" IDC - a brand that is focused and dedicated to nurturing and supporting the development of South African industry and to building partnerships in aid of building a competitive economy.
"This new logo and payoff line is designed to amplify the new IDC brand position and remind ourselves what the IDC is about - that is to be always developmentally focused, to be solutions driven, to forge partnerships rather than develop clients, to be as entrepreneurial as we can, to be accessible and to always be accountable to the shifting demands of our economy,” said Geoff Qhena, Chief Executive Officer and President, IDC.
Neo Sowazi, IDC Divisional Executive for Marketing and Corporate Affairs said the IDC had conducted extensive research with customers and employees, which had revealed a general lack of understanding in relation to the IDC’s key differentiators.
It became evident that the current logo, while retaining some brand equity, had no real brand vigour nor did it provide any deep-seated purpose or corporate significance for internal or external stakeholders."
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Neo Sowazi
Divisional Executive for Marketing and
Corporate Affairs – IDC |
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"This new corporate identity we are launching, the new logo and pay off line, remind us of the promise the IDC makes to support the dreams of South African entrepreneurs, to nurture emergent businesses,” said Qhena.
Retaining the use of the colour’s orange and blue, for which IDC is well known, as well as the full name, Industrial Development Corporation, indicates to consumers that this is not a completely different company, but simply a different IDC - still dedicated to its core values of delivering and supporting the dreams of South African entrepreneurs, to nurture emergent businesses, and to build globally competitive companies. |
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| "The new logo and visual identity are designed to signal change for the IDC and should remind us all of the values which drive the IDC and make our efforts possible. This evolution will allow the IDC to be better recognised for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace,” Sowazi concluded. |
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