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Project Update      IDC access - December 2008

On the bookshelf

This month we take a look at Globality, Personality not included and Transparency.

Book1Globality: Competing with Everyone from Everywhere for Everything
By: Harold L. Sirkin, James W. Hemerling, Arindum K. Bhattacharya

GLOBALITY tells the story of a new era of international business competition. The global challenger companies that grew up in the rapidly-developing economies are now challenging the big, developed-country corporations that have been globalization leaders for the last two decades. Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, Eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned.

In compiling the book, the authors have worked with business leaders around the world to gather the experience, information, and insight that has enabled them to create this sharp analysis of what is happening in the world of global commerce today and why. It includes stories from dozens of companies such as Bharat Forge and Tata of India, Goodbaby and Baosteel of China, Cemex of Mexico, and Embraer of Brazil. It also provides valuable insight into business issues that affect not only every business executive of every company worldwide, but also general readers. For business leaders especially, there is no time to wait and watch and put off developing a strategy for success in the age of globality: the time to act is now.

 

Book2Personality not included
By: Rohit Bhargava

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

This book is packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. 

Importantly, the book also features practical, step-by-step lessons that help the reader effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. There's now no reason for any business to remain another faceless company.

 

Book3Transparency - How Leaders Create a Culture of Candor
By: Warren Bennis, Daniel Goleman, James O'Toole, with Patricia Ward Biederman

In today's world, Transparency - acting with candor, disclosure, integrity, and honesty - is increasingly linked to both business survival and success. Transparency enhance individual and organisational performance and has the potential to tap into previously unthinkable levels of collective wisdom. 

In Transparency, authors Warren Bennis, Daniel Goleman, James O'Toole, and Patricia Ward Biederman use three essays to explore the complexities of Transparency and reflect on becoming a transparent leader, working within a transparent company, and thriving in an increasingly transparent world. 

It is clear that our world is becoming increasingly transparent, and it is equally clear that there is no turning back. The technologies that have facilitated this change are here to stay. As a result, it is easy to anticipate only a further emphasis on Transparency. Given this state of affairs, individuals and organizations who maintain a "culture of candor" will hold a competitive edge.


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